THE SOFT SAVING MOVEMENT: LIVING WELL IN THE MOMENT

The Soft Saving Movement: Living Well in the Moment

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: earn continuously, conserve strongly, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibr

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